Bitcoin ETFs Could Mirror Gold's Spectacular Gains and Painful Drawdowns, Analyst Says
Bloomberg's Eric Balchunas drew a pointed historical comparison on July 17, warning that BlackRock's spot Bitcoin ETF is following a trajectory strikingly similar to the gold ETF that preceded it, complete with painful drawdowns.
BlackRock's iShares Bitcoin Trust (IBIT) launched on January 11, 2024, and quickly became the fastest-growing ETF in U.S. history, surpassing $10 billion, $20 billion, $50 billion, and $80 billion in assets under management in rapid succession. The fund's AUM surged to a peak that some sources put as high as $147 billion before contracting to roughly $46 billion by the close of Q2 2026, following $3.3 billion in quarterly net outflows.
Balchunas, a senior ETF analyst at Bloomberg Intelligence, says that pattern closely mirrors the arc of the SPDR Gold Shares ETF (GLD), which peaked in 2011 and then fell nearly 45 percent over the following four-plus years before eventually recovering to the $160 billion it holds today.
The GLD Playbook
GLD launched in November 2004 and rode gold's rally to a peak in September 2011, when bullion touched approximately $1,900 per ounce.
What followed was a decline spanning roughly 1,117 trading sessions, during which GLD's physical gold holdings dropped from 1,353 tonnes to 715 tonnes as investors fled. The primary triggers were the Federal Reserve signalling a wind-down of quantitative easing in 2013, a strengthening dollar, and fading demand for monetary hedges as the easy-money era wound down.
Balchunas argues IBIT may face a comparable stretch. Bitcoin fell approximately 30 to 40 percent in the first half of 2026, pulling IBIT's AUM well below its peak. The parallel is not flattering in the short term. However, Balchunas notes a key difference in investor behaviour: during GLD's comparable selloff, roughly one-third of assets exited the fund. During Bitcoin's 2026 drawdown, only about 6.6 percent of Bitcoin ETF assets left. "Bitcoin ETF outflows are noise as Wall Street doubles down on crypto," Balchunas said in a June 2026 CoinDesk article. In the same piece, he observed that "$3 billion in outflows from a market with about $100 billion in assets is totally meaningless."
How Institutions Are Framing the Position
Balchunas has observed a shift in how institutional buyers and registered investment advisors are describing their Bitcoin ETF allocations. Rather than chasing tech-stock-style gains, many are treating the position as a portfolio diversifier, the way they once used gold. He characterised the typical allocation as a 1 to 2 percent "hot sauce" position alongside equities and fixed income, with the core thesis resting on Bitcoin as a hedge against currency debasement rather than a momentum trade.
Supporting that framing, Balchunas flagged an underreported metric: Bitcoin's 60-day volatility is converging toward gold's. If that trend continues, it could, in Balchunas' framing, reframe Bitcoin from a high-beta tech-correlated asset to a digital gold alternative in institutional portfolio models.
IBIT's structural position within the U.S. Bitcoin ETF market remains dominant despite the drawdown. The fund holds between 49 and 62 percent of total U.S. spot Bitcoin ETF assets on most trading days, partly due to BlackRock's brand strength and its 0.12 percent annual fee. That institutional footing is further supported by the parent company's broader scale: BlackRock's total assets under management reached a record $15.34 trillion in Q2 2026, up 22 percent year-over-year, with ETFs contributing $177.9 billion in long-term inflows that quarter.
Cumulative net inflows since the fund's January 2024 launch remain above $60 billion. Three days of inflows totalling roughly $510 million in early July suggest some investor appetite is returning.
Relevance Beyond U.S. Markets
The gold comparison carries particular weight in markets where physical gold has long served as a primary savings vehicle. In sub-Saharan Africa, four countries now rank in the global top 20 for crypto adoption for the first time, according to the 2026 Global Crypto Adoption Index compiled by Chainalysis: Nigeria at number two, Ethiopia at ten, Kenya at thirteen, and Ghana at twenty. The region recorded more than $205 billion in on-chain transaction value over the 12 months ending June 2025, a 52 percent year-on-year increase, with stablecoin volumes up over 180 percent in the same period. These figures reflect the most recently available data at the time of publication.
Nigerian users, who cannot easily access U.S.-listed ETFs without offshore brokerage accounts, interact with the Bitcoin market primarily through spot holdings and local crypto platforms. Even so, the behaviour of institutional holders in IBIT may influence global Bitcoin sentiment. During Bitcoin's 2026 drawdown, only 6.6 percent of IBIT investors exited the fund, meaning roughly 93.4 percent stayed invested (a figure derived from that exit rate). That level of retention may reinforce the "hold through the dip" culture already well established in Nigerian crypto communities.
In South Asia, the 2026 Chainalysis Global Crypto Adoption Index places India first globally, with an estimated 119 million crypto holders. A 30 percent flat tax on gains and a 1 percent tax withheld at source on all transfers suppresses formal institutional participation domestically, but retail holders who treat Bitcoin as a long-term savings asset will find Balchunas' framing familiar. As is common across South Asia, gold has long served as an intergenerational store of value, and the mental model of riding out extended drawdowns to reach eventual highs translates directly.
Pakistan, ranked eighth globally in the same index, presents an equally relevant case. The country is among the largest gold-holding populations per capita in the world, and many Pakistani households use crypto primarily for dollar-hedging and cross-border remittances. For those users, gold's arc from its 2011 peak through four-plus years of drawdown and eventual recovery carries direct cultural resonance. Balchunas' analysis may accelerate the reframing of Bitcoin as a generational store of value across both markets.
The argument that Bitcoin's drawdown cycle resembles gold's post-2011 decline gives these demographics a recognisable mental model for navigating volatility.
What Comes Next
In this publication's reading of the analysis, Balchunas offered the GLD comparison as a caution rather than a prediction. His piece does not name a timeline for whether or when IBIT will replicate GLD's eventual recovery to new highs.
GLD, after its 2011 to 2015 stretch, now sits at approximately $160 billion in assets. Whether IBIT follows that same long arc depends on a range of factors. In the writer's assessment, these include regulatory clarity, macroeconomic conditions, and whether Bitcoin's volatility convergence toward gold's levels holds over time.
What the data already show is that the institutional holder base is behaving more like gold investors than like tech-stock traders. This publication's reading of Balchunas' analysis suggests that distinction may matter more than short-term price movements.