Strategy Halts Bitcoin Buying, Authorizes Sales as Losses Exceed $10 Billion
Strategy has stopped purchasing Bitcoin and given itself permission to sell up to $1.25 billion worth of its holdings, as the company confronts a widening gap between what it paid for its treasury and what that treasury is worth today.
The software-turned-Bitcoin-holding company filed an 8-K with the SEC on June 29, 2026, announcing a sweeping set of policies it is calling the Digital Credit Capital Framework. The package includes a dedicated $2.55 billion USD cash reserve, two separate $1 billion repurchase programs covering its preferred and credit securities (STRC, STRF, STRD, and STRK) and its common stock respectively, and a formalized program authorizing Bitcoin sales. No new Bitcoin purchases were disclosed in the announcement.
Holdings Underwater, Obligations Growing
Strategy holds 847,363 BTC, a position representing more than four percent of Bitcoin's total 21 million coin supply. The company paid an average of roughly $75,650 per coin, bringing its total acquisition cost to approximately $64.1 billion. With Bitcoin trading at $59,860 on June 29, the portfolio is worth an estimated $51 billion, leaving an unrealized loss of between $10.6 billion and $12 billion depending on the estimate source. Every Bitcoin the company purchased in 2024, 2025, and 2026 is currently below its purchase price.
The loss is compounded by a sharp rise in the company's preferred stock obligations. At the start of 2026, annual dividend payments across Strategy's preferred securities totaled roughly $300 million. That figure has since quadrupled to approximately $1.2 billion per year, driven by aggressive issuance of preferred shares throughout early 2026. The company's STRC preferred stock, originally designed to trade near its $100 par value, has slipped to the $74 to $82.50 range, a sign that markets are pricing in elevated risk. Strategy has now set a fixed 12 percent annual dividend rate on STRC, effective July 1, replacing the prior variable structure.
Blockchain analytics firm CryptoQuant published a public warning on June 24, five days before the announcement, urging Strategy to pause Bitcoin purchases and rebuild its cash buffer to at least $2.8 billion, a level the firm calculated as representing 24 months of dividend coverage. CryptoQuant estimated that coverage had collapsed from over seven years to approximately 14 months. Strategy's cash reserves had already declined by 38 percent since January 2026. Notably, Strategy had already effectively halted new purchases before the warning was published, making the CryptoQuant report largely retrospective in nature. The June 29 announcement brought the reserve to $2.55 billion, short of the CryptoQuant threshold.
"Strategy should pause its bitcoin buying and rebuild cash," CryptoQuant said in its June 24 report, as reported by CoinDesk.
The First Bitcoin Sale and What It Signals
Earlier in June, Strategy sold 32 BTC at $77,135 per coin to generate roughly $2.5 million for preferred stock payments. The amount was small, but the act itself carried weight. Since CEO Michael Saylor began building the Bitcoin treasury in August 2020, the firm's longstanding publicly stated position was to never sell. Bitcoin had peaked above $108,000 in mid-2025 before retreating to current levels, underscoring the magnitude of the price collapse now pressing on the company's balance sheet.
That position has now changed. The newly announced BTC Monetization Program, at up to $1.25 billion in authorized sales, makes the shift official and formal. At current prices, $1.25 billion represents approximately 20,870 BTC.
According to Yahoo Finance's analysis of the June 29 announcement, the company expects to remain disciplined in issuing new common shares, particularly when MSTR trades at or near one times its modified net asset value (mNAV), a ratio that compares the stock price to the per-share value of its Bitcoin holdings.
MSTR shares jumped approximately seven percent in premarket trading following the announcement.
Importantly, Strategy's capital structure does not include margin call provisions for STRC preferred holders, and holders cannot redeem shares directly against the Bitcoin treasury. This limits the risk of a rapid forced liquidation, but it does not eliminate the pressure building from rising dividend obligations.
Readers assessing Strategy's broader situation should also be aware that the company is subject to an ongoing securities-fraud investigation covering all five of its securities: MSTR, STRC, STRF, STRD, and STRK.
What This Means Outside the United States
For retail investors in India and Pakistan, both ranked in the top ten globally for crypto adoption in 2026, Strategy's situation offers a direct lesson in the risks of leveraged Bitcoin exposure. India leads the 2026 Global Crypto Adoption Index with an estimated 127 million crypto users. Pakistan, ranked eighth globally, has its own emerging institutional framework through the newly formed Pakistan Crypto Council, and the country is also developing PVARA as a dedicated crypto regulatory body.
Watching the world's largest corporate Bitcoin holder shift from accumulation to defense as prices fall below its average cost provides a real-world counterpoint to the treasury accumulation arguments that have circulated in both markets.
In sub-Saharan Africa, where stablecoin usage grew more than 180 percent year over year and countries like Nigeria (ranked second globally) and Kenya (ranked thirteenth) rely on crypto primarily for remittances and currency hedging, the mechanics of STRC preferred stock are largely irrelevant to everyday users. Nigeria alone has seen Binance Wallet reach 30 million users, a figure that reflects how deeply embedded crypto has become in that market. Ethiopia, making its first-ever appearance in the top twenty at tenth place globally and notable for strong DeFi engagement, further illustrates the region's growing footprint. The more immediate concern across all these markets is price. Bitcoin breached the $62,000 support level on June 5, triggering $1.5 billion in leveraged long liquidations.
A sustained price decline would reduce the naira- or shilling-denominated value of holdings for millions of African users who entered the market during the 2024 and 2025 rally.
What to Watch Next
On-chain analysts should monitor Strategy's known wallet addresses for large transfers to exchange deposit addresses, which would signal the start of actual Bitcoin sales under the Monetization Program. Any sell-side volume at this scale would add meaningful pressure to spot markets. For developers building on Bitcoin-collateralised protocols or wrapped BTC liquidity pools, particularly in high-adoption markets like India, institutional sell pressure from the world's largest corporate holder is not an abstract risk.
Strategy's announcement stabilizes its near-term obligations but does not resolve the core tension: a company carrying more than $10 billion in unrealized losses on an asset it can no longer afford to keep buying without limit.