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Hana Financial Pays $726M for Stake in Upbit Operator Dunamu, Becoming Fourth-Largest Shareholder

South Korea's banking establishment moves from crypto partnerships to direct ownership as regulatory pressure reshapes the exchange's shareholder base.

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Hana Financial Group, one of South Korea's four major banking conglomerates, has acquired an undisclosed equity stake in Dunamu, the company that operates Upbit, South Korea's dominant cryptocurrency exchange. The deal, announced May 15, 2026, cost approximately $726 million according to Bloomingbit, and positions Hana as Dunamu's fourth-largest shareholder. The move marks the first high-profile case of a major Korean commercial bank taking direct equity in a crypto exchange following the country's February 2026 lifting of the corporate ban on crypto investment.

Upbit is not a minor player. The exchange controls roughly 71.6% of South Korea's domestic crypto trading volume, according to data from the Financial Supervisory Service (FSS), and serves more than 8 million verified users. Daily trading volumes have ranged between $1.1 billion and $3.7 billion depending on market conditions, with April 2026 figures sitting near $1.12 billion. Combined with Bithumb, the two exchanges account for roughly 87 to 96% of all domestic crypto activity in South Korea.

Hana's investment arrives at a structurally significant moment for Dunamu. The company is currently in the middle of a complicated $10.3 billion all-stock merger with Naver Financial, a subsidiary of Korean internet giant Naver, with the combined entity targeting a Nasdaq IPO by 2031 as part of its long-term roadmap. That deal, announced in November 2025 and originally targeting a June 2026 close, has been pushed back. The shareholder vote was rescheduled from May 22 to August 18, 2026, and the closing date moved to September 30, 2026. Regulators are scrutinizing the transaction under South Korea's proposed Digital Asset Basic Act, which includes a provision prohibiting any single entity from owning 100% of a crypto exchange. Dunamu CEO Oh Kyung-seok said parties are "proceeding in close discussions and not discussing structural changes at this stage."

That regulatory friction creates the ownership environment Hana is stepping into. Under the same Digital Asset Basic Act, individual shareholders are capped at 20% and corporate shareholders at 34%. Dunamu's founder and chairman, Song Chi-hyung, holds an estimated 25 to 28% stake, which exceeds the new individual cap and will require eventual divestiture. Kakao Corp holds approximately 23% and Hanwha Investment and Securities holds around 6.15%. The new law gives Upbit and Bithumb a three-year window to comply. Analysts suggest that as equity is released under regulatory pressure, institutional buyers are positioned to absorb it. Hana is now formally inside that process.

The equity acquisition deepens a relationship between Hana and Dunamu that began taking formal shape weeks earlier. On April 29, 2026, Hana Financial, Dunamu, and POSCO International signed a memorandum of understanding to build a blockchain-based remittance platform using Dunamu's GIWA Chain, a Layer-2 enterprise blockchain platform. POSCO International processes approximately 40,000 overseas remittances annually. Hana Vice Chairman Lee Eun-hyung framed the partnership in broad terms at the MOU signing: "We are entering a pivotal moment for future finance, with commercialization of blockchain technology nearing and stablecoin institutionalization on the horizon." Dunamu CEO Oh Kyung-seok added that the GIWA Chain technology would serve as "a foundation for building a more efficient and transparent on-chain financial environment."

The deal carries implications well beyond Seoul. For markets in South Asia and Africa where bank-crypto convergence remains constrained by regulatory friction, the Hana-Dunamu structure offers a practical template. A major commercial bank becoming a top-four shareholder in the country's dominant exchange reduces custody friction, creates compliance pathways, and normalizes crypto as an institutional asset class without requiring a central bank digital currency to lead the way. South Korea's approach sidesteps the central bank question entirely and lets commercial lenders drive adoption through exchange ownership and blockchain infrastructure.

Hana is not alone in pursuing this positioning. Shinhan Bank, KB Kookmin, and Toss Bank are all competing for roles in Korea's emerging won-backed stablecoin consortium. The Hana-Dunamu deal is the most concrete commitment to date, combining equity, remittance infrastructure, and stablecoin ambition in a single institutional relationship. Hana carries total assets of approximately 659 trillion KRW (roughly $478 billion) and posted a net profit of 3.74 trillion KRW in fiscal year 2024, giving it the scale to absorb a position of this size.

The central risk to watch is the Naver merger outcome. If the deal closes in September as currently planned, Hana's stake will sit inside a Naver Financial-controlled structure. What shareholder rights Hana would retain in that scenario has not been publicly addressed. The Digital Asset Basic Act's ownership cap provisions may offer some protection by effectively forcing Naver to maintain minority shareholders rather than consolidating full control. Until that question is resolved, Hana's governance position in Dunamu remains as unsettled as the merger itself.