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Meta Begins Paying Creators in USDC Stablecoin, Starting in Colombia and the Philippines

Meta has launched a stablecoin payout program for a select group of content creators, allowing them to receive earnings in USDC directly to compatible crypto wallets on the Solana and Polygon networks. The rollout, confirmed on April 29, 2026, begins in Colombia and the Philippines, with Stripe handling crypto-specific tax reporting for the program. The company says the program is designed to explore stablecoins as a complement to its existing suite of payment options.

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Creators enrolled in the pilot must manually enter a supported third-party wallet address into Facebook's payout platform to opt in. Compatible wallets include MetaMask, Phantom, Kraken, and Binance, provided the wallet supports USDC on either Solana or Polygon. Meta is not providing any fiat conversion service. Once creators receive USDC, they are responsible for finding their own exchange or off-ramp to convert funds into local currency. Participants should also expect additional paperwork: Stripe will issue its own crypto-specific tax documents alongside Meta's standard earnings documentation, potentially resulting in two separate tax forms per creator.

"We strive to offer the most relevant payment methods, which is why we are exploring how stablecoins could become part of our suite of options," a Meta spokesperson told Fortune on April 29.


Why Colombia and the Philippines

The choice of pilot markets is deliberate. The Philippines ranks among the world's top five crypto-adopting countries according to TRM Labs' 2025 index, and the country receives approximately $38 billion in annual remittances. Facebook has deep penetration in the Filipino digital economy, and local creators earning from in-stream ads or Reels bonuses frequently absorb conversion costs of 3 to 7 percent when receiving cross-border payments, with settlement delays of one to three business days. USDC payouts on Solana or Polygon can bring those fees below 1 percent with near-instant settlement.

Colombia is a natural pairing. The country receives approximately $9 billion in annual remittances, ranks among Latin America's leaders in peer-to-peer crypto trading volume, and has seen sustained consumer interest in dollar-pegged digital assets driven in part by local currency volatility. Both markets combine high mobile penetration with large Meta creator populations, making them well-suited for a controlled real-world test of the program.

The obstacle that remains is the off-ramp. Creators without existing exchange accounts face a multi-step process to convert stablecoin earnings into Philippine pesos or Colombian pesos, and Meta has made no moves to simplify that step.


The Blockchain Rails Behind the Program

USDC, issued by Circle, had a reported circulating supply of approximately $77 billion as of early 2026 and operates across 28 blockchain networks. Solana accounts for approximately 15 percent of all USDC usage by network share, while Polygon handles around 8.5 percent. In transaction volume, Polygon has recently edged ahead, processing 28 million weekly USDC transactions compared to Solana's 22 million. In early April 2026, Circle minted a record $3.25 billion in USDC on Solana in a single week, a figure that reflects growing institutional demand for the network as a payments layer.

Solana Foundation head Catherine Gu told Fortune on April 29, 2026: "Major companies like Visa, YouTube, and Western Union now use Solana for payments. Solana is the default place for internet-scale payments." On the same day Meta's program was announced, Visa separately confirmed it was adding Polygon and Base to its expanded stablecoin payments program. The simultaneous announcements reflect coordinated institutional momentum around both networks.

Per Fortune's reporting, Polygon Labs CEO Marc Boiron said the stablecoin payout program is expected to reach more than 160 countries before the end of 2026, a figure that has not been independently confirmed in a separate official Polygon Labs statement. If that expansion proceeds as described, it would rank among the largest real-world stablecoin payment deployments in recent history. The program is currently limited to a select group of creators; Meta's total platform user base of more than 3 billion is a separate figure reflecting overall platform scale, not the scope of the current pilot.

Polygon's positioning as a payments partner reflects a deliberate strategic buildup. In January 2026, Polygon Labs acquired Coinme and Sequence for a combined $250 million, unveiled an "Open Money Stack" designed to support borderless stablecoin payments, and moved to raise up to $100 million for its stablecoin payments business. That foundation helps explain why Polygon was selected as one of the two supported networks for this deployment.


A Deliberate Distance from Diem

Meta is not issuing its own stablecoin this time. That distinction matters. In 2019, the company announced Libra, a multi-currency-backed stablecoin consortium that attracted Visa, Mastercard, PayPal, and Uber before regulatory pressure forced most major partners to exit within months. The project was rebranded as Diem in 2020, narrowed to a USD-backed design, and then shut down entirely in January 2022 when the Diem Association sold its assets to Silvergate Capital for roughly $182 to $200 million. A former senior Diem executive has since described the project's collapse as "100% political kill."

The 2026 strategy sidesteps that regulatory minefield entirely. Meta is acting as a distribution channel for an already-regulated stablecoin, with Stripe handling tax reporting and documentation. The company began re-exploring stablecoin integration in 2025, citing what it described internally as a more favorable regulatory environment following movement on U.S. stablecoin legislation. The choice of Stripe as the tax reporting partner also builds on an existing relationship: the two companies previously collaborated on a one-click checkout system for Facebook, establishing infrastructure ties that carry forward into this program.


What Comes Next

The practical gaps in this rollout are real. Meta's decision to skip fiat conversion support places the burden of currency exchange entirely on creators, many of whom are in markets where crypto exchange access is limited or technically intimidating. For regions like Nigeria, where stablecoin adoption is already significant (approximately $22 billion in annual transactions), or India, the world's largest remittance recipient at roughly $111 billion per year, a Meta payout expansion would arrive on familiar ground but still require local off-ramp infrastructure to become genuinely useful. Integration with regional exchange partners, such as Yellow Card in Africa or Indian platforms including CoinDCX and WazirX, may ultimately determine whether the program delivers on its promise or stalls at the wallet-connection step.

South Asia more broadly presents both opportunity and regulatory complexity. Bangladesh maintains strict restrictions on crypto trading, while Pakistan receives approximately $31 billion in annual remittances and ranks among the world's top recipients overall. Both countries have large Meta creator populations, but their distinct regulatory risk profiles mean any expansion into those markets would require careful navigation before stablecoin payouts could become practical at scale.