Prediction Markets Could Hit $1 Trillion in Annual Volume by 2030, Bernstein Says
Wall Street research firm Bernstein is projecting the prediction market sector will reach $1 trillion in annual trading volume by 2030, with sports wagering serving as the entry point rather than the sector's ultimate destination. Robinhood is identified as offering what Bernstein characterizes as asymmetric upside.

Bernstein published its sector forecast on April 14, 2026, framing the current sports-focused phase of the market as a tactical entry point rather than the sector's ultimate form. Analysts described sports wagering as "the entry point, not the endgame," positioning it as a gateway that habituates retail traders before drawing them into longer-horizon markets around elections, interest rates, and geopolitical events. The firm holds an Outperform rating on Robinhood (HOOD) with a price target of $130, revised down from $160 on March 30, 2026. That target still implies roughly 97% upside from the stock's price of around $66 at the time of the revision. Readers should be aware that Bernstein covers Robinhood stock with an Outperform rating while also forecasting the sector in which Robinhood holds a leading position; that dual role is standard context for evaluating the firm's conclusions.
Bernstein's revenue projections for Robinhood run well above Wall Street consensus: 9% higher on total 2026 revenue, 31% higher on crypto revenue, and 30% higher on the transaction revenue category that includes prediction market activity. The firm is not alone in its outlook. Independent research firm Eilers and Krejcik published a parallel forecast placing the same $1 trillion figure on the 2030 horizon, with sports accounting for 44% of long-run volume. Citizens Financial Group has also corroborated the trajectory, pointing to current monthly run rates above $10 billion as evidence the sector is on pace. Robinhood CEO Vlad Tenev has called the current period "the early stages of a prediction market supercycle."
The on-chain data supports the bullish framing. Monthly prediction market volume reached $26.75 billion in January 2026 and held at $25.7 billion in March, a 1,185% increase over the same month in 2025. The sector now runs at an annualized pace of $200 billion to $325 billion. Monthly active wallets nearly tripled in six months, reaching 840,000 in February 2026. Single-day volume peaked at $425 million on February 28. The two largest platforms, Kalshi and Polymarket, account for 97.5% of total market share. Kalshi, which holds a 66% share, is valued at $11 billion after raising $1 billion in December 2025; its market-leading position is partly attributable to its integration with Robinhood's platform. Polymarket carries a valuation of approximately $12 billion and completed CFTC self-certification in March 2026, making it the first on-chain prediction market to enter the US regulatory framework. Robinhood processed 2.6 billion event contracts in December 2025 alone, compared to 179 million options contracts in the same period. Event contracts now generate an estimated $300 million in annual revenue for the platform, representing approximately 10% of Robinhood's total revenue. The company reported Q4 2025 revenue of $1.28 billion, up 26.5% year over year.
The sports thesis has measurable support. Polymarket's Super Bowl 2026 market drew $88.7 million in volume across nearly 55,000 unique wallets. The 2026 FIFA World Cup, hosted in North America with 104 matches across 48 teams, is the sector's next major near-term catalyst. On-chain data from TRM Labs also shows that macro and political events are driving the majority of volume. The single largest market in February 2026 was a geopolitical question ("Will the US strike Iran?"), which attracted $73 million. TRM Labs reported in February that geopolitics, macroeconomics, and politics, rather than crypto activity, now account for the majority of trading volume on prediction platforms.
Outside the US, the structural opportunity is significant but uneven. In Africa, the sports betting culture is already mainstream, and the crypto infrastructure is growing fast. Sub-Saharan Africa recorded over $205 billion in on-chain transaction value between mid-2024 and mid-2025, up 52% year over year. Nigeria ranked 6th and Ethiopia ranked 12th in the 2025 Chainalysis Global Crypto Adoption Index, placing both among the world's most active crypto markets. In March 2026, South Africa-founded exchange Luno launched prediction markets in Nigeria, allowing users to bet on Bitcoin and Ethereum price movements in 24-hour windows with USDC payouts. Luno Nigeria CEO Ayotunde Alabi noted that many users "already follow charts and news closely, forming strong views on where prices are headed." Local competitor Bayse Markets (formerly Gowagr) is also operating in the Nigerian space. Nigeria's Investments and Securities Act 2025 formally recognized digital assets as securities, and the country's Securities and Exchange Commission is actively developing clearer digital asset rules, providing a strengthening regulatory foundation for the sector. Kenya signed digital asset legislation into law in October 2025, placing oversight under both the Central Bank and the Capital Markets Authority.
In South Asia, the opportunity is larger in theory but harder to access in practice. India operates one of the world's biggest cricket betting markets, almost entirely in gray-market channels. IPL wagering draws substantial unregulated annual activity, though reliable independent estimates of total volume are not readily available. Decentralized prediction markets could redirect some of that activity into transparent, on-chain venues, but India's regulatory posture toward crypto derivatives remains cautious. Pakistan maintains an outright ban on most regulated crypto activity. Direct data on prediction market adoption in India, Pakistan, or Bangladesh is sparse, and the analysis of South Asian markets is less empirically grounded than the Africa section above. Chris Grove, Partner Emeritus at Eilers and Krejcik, offered a measured note on the broader picture: "Legal and regulatory challenges could slow expansion, but fundamental growth drivers remain solid."
The next major test for the sector is whether platform builders outside the US can replicate the onboarding funnel that Bernstein describes. The sports entry point works only if local users can actually fund accounts, place bets, and collect payouts without friction. Layer-2 blockchain infrastructure has lowered transaction costs enough to enable small bets, which matters in markets where average trade sizes are modest. Regulatory clarity in markets like Nigeria and Kenya, combined with stablecoin payment rails, will likely determine how quickly the Bernstein thesis finds traction beyond North America.