Strive Raises SATA Dividend to 12.75%, Buys $50M of Strategy's STRC and More Bitcoin
Strive, Inc. (NASDAQ: ASST) announced a package of balance sheet moves on March 11, 2026, lifting the annual dividend rate on its SATA perpetual preferred stock by 25 basis points to 12.75%, purchasing $50 million of Strategy's comparable preferred instrument STRC, and adding 179 bitcoin to its treasury. The announcements come as Strive works to rebuild investor confidence in a preferred stock that has been trading below its $100 par value.
The monthly dividend declared alongside the rate increase amounts to $1.0625 per share, payable April 15 to shareholders of record on April 1.
At 12.75%, SATA now yields 125 basis points more than Strategy's STRC instrument, which carries a variable rate of 11.5% for March 2026. Because STRC is a variable-rate instrument, that spread may shift in coming months as the STRC rate resets.
Strive also tightened the intended trading range for SATA from $95 to $105 down to $99 to $101 and pledged not to issue new SATA shares below $100 through at-the-market or follow-on offerings. At $96.22 when the announcement was made, SATA was sitting more than $2 below the bottom of the new $99 to $101 target range.
The $50 million STRC purchase, which acquired 500,000 shares of Strategy's Variable Rate Series A Perpetual Stretch Preferred Stock, consumed more than one-third of Strive's corporate treasury. Cash and equivalents fell from $143.4 million to $93.4 million after the transaction closed. CEO Matt Cole framed the move as a deliberate upgrade from conventional cash management. "Rather than parking reserves in traditional money market accounts, we strategically allocated capital to vehicles offering enhanced yields alongside price stability," he said. Cole also argued that the STRC holding would improve the credit quality and lower the expected volatility profile of SATA while maintaining a stable trading range and preserving balance sheet strength.
Strive says the STRC purchase brings its SATA dividend reserve to 18 months of coverage (12 months in cash and equivalents, plus 6 months in STRC). Counting all assets, including its bitcoin holdings, the company claims reserves sufficient to cover more than 19 years of SATA interest payments at current prices, as calculated as of March 9, 2026.
That figure deserves a caveat: it is calculated against a bitcoin price above $70,000, and both STRC and bitcoin values are correlated. If bitcoin falls sharply, the reserve cushion shrinks along with it.
Strive's 179 BTC purchase brings its total holdings to approximately 13,311 BTC, valued at roughly $930 million at current prices, placing the company among the 11 largest corporate bitcoin holders globally. For scale, Strategy holds approximately 738,731 BTC, the largest corporate bitcoin position in the world.
ASST shares gained 2.2% on the day as bitcoin recovered above $70,000.
The numbers look cleaner today than Strive's recent history suggests they might. Founded in 2022 by Vivek Ramaswamy and Anson Frericks, former president of Anheuser-Busch, and backed early by investors including Peter Thiel, JD Vance, and Bill Ackman, the company merged with Asset Entities in September 2025 to become the first publicly traded asset management Bitcoin treasury company, raising $750 million via a PIPE (Private Investment in Public Equity) to fund initial BTC purchases.
ASST shares surged more than 2,000% in May 2025 following the Bitcoin strategy announcement but have since shed over 90% of that peak value. The company was forced to execute a 1-to-20 reverse stock split to maintain its Nasdaq listing. Current CEO Matt Cole, a former executive at CalPERS where he oversaw $70 billion in assets, took over after Ramaswamy stepped down in 2023 to pursue a presidential campaign.
For investors outside the United States, the yield competition among Bitcoin-backed preferred stocks carries direct relevance. Africa Bitcoin Corporation (ABC), formerly Altvest Capital, trades on the Johannesburg Stock Exchange as the continent's first publicly listed Bitcoin treasury company. Its chairman Stafford Masie has argued that Bitcoin is structurally suited to African markets given average continental inflation near 15%, a figure that makes the roughly 3 to 4 percent yield on US Treasury bills look inadequate as a reserve strategy. ABC's current scale, however, remains limited: its Phase 1 raise amounted to approximately $633,000 (around 11 million rand) against an initial target of $210 million. The yield gap Strive is widening, now 125 basis points above STRC, could pressure future African issuers to compete more aggressively on dividend rates when they launch their own Bitcoin-backed preferred instruments, though that competitive dynamic will depend on capital formation that ABC has yet to achieve.
For now, SATA and STRC remain NASDAQ-listed securities subject to US regulatory frameworks, and access for African retail investors requires international brokerage accounts that most do not hold.
In South Asia, Indian exchanges such as NSE and BSE have no equivalent domestic instrument yet; regulatory constraints including a 30% flat tax on crypto gains, a 1% Tax Deducted at Source (TDS) on crypto transactions, and restrictions under the Foreign Exchange Management Act (FEMA) make direct participation in US-listed Bitcoin preferred stocks impractical for most Indian investors. The situation is similarly restrictive elsewhere in the region: central banks in Pakistan and Bangladesh maintain cautious or prohibitive stances on cryptocurrency, leaving investors across much of South Asia without a viable path into this emerging asset class.
The broader structural question hanging over this asset class is one of circular correlation. Strive now holds another Bitcoin treasury company's preferred stock as its primary liquidity buffer. Both instruments are ultimately backed by bitcoin. A sustained bitcoin drawdown would simultaneously compress the value of STRC as a reserve asset and erode confidence in SATA's own backing. That risk is related to, but distinct from, the equity volatility that cut ASST shares by 90% from their 2025 peak: the equity drawdown reflected market sentiment toward a Bitcoin treasury company's stock price, while the preferred stock risk here concerns the integrity of the reserve assets backing dividend coverage itself.
Over 161 public companies now hold bitcoin as a treasury asset, and preferred stock instruments from Strive, Strategy, and Japan's Metaplanet (which raised $150 million through its MARS (Metaplanet Adjustable Rate Security) instrument at a 4.9% yield) are establishing a new fixed-income adjacent category.
Whether that category holds up through a prolonged bear market remains untested.